Collect necessary data right from the start.
It is important to express corporate identity from the first meet, because it is easy to lose prospects in early stages with a poorly structured landing page. Make different variations with a couple of clicks and measure their efficiency with Pardot. You can generate leads without resources with the form based on the site meanwhile you make a profile of the interested prospect with the right questions to give valuable data to the hands of sales reps. Sales team can offer the best proposal for the potential customer based on that. Of course you can track prospects coming from paid ads (like Google AdWords) to see real ROI of these investments and spend budget only on the right channels in the future.
Personalized, well-targeted communication.
Without a question marketing should work most fluently online, prospects will only open personalized messages from those hundreds or thousands of emails which are landing in their inbox. Using one of the 36 templates you can save time or modify them entirely to match your brand sending emails scheduled and automated. Branded mails should arrive to inboxes using different marketing strategies separated by customers or industries. Analyize communication in multiple ways: first your email should avoid SPAM folder as prospects can delete it automatically or read it later when it is outdated. Your message will be read in multiple platforms in multiple screen sizes, be prepared and get your message compatible with the most popular systems.
Measure ROI with intelligent reports.
Data was never as important as today, you can get groundbreaking insights to your marketing and sales processes with sophisticated reporting solutions. Make decision in minutes about allocation of your budget and resources as you can clearly see the sources and marketing campaigns which are generating income. As a next step you can measure when progress is stuck and why. Optimize processes and strategies based on this information. Keep a look on ads to see the click, interest and negotiation per appearance rate. Make different decisions based on this matrix without analyzing outdated, fragmented reports.